The Hobbled Woman

The following has been bothering me for the past few days. I recently read that the 'Stiletto Sprint' will be coming to Toronto. I'm not usually one to get up in arms about things like this--sure, I think about them, but rarely does it seem so clear to me that I am unhappy with something. I feel that this event is an excuse to sell interest in the company's consumer goods, encourage an unhealthy attitude towards appearance to the participants, and to make a spectacle of women, all under the guise of 'a good cause'.
The charity (Look Good Feel Better) benefits minimally from the event (there is a minimum 15$ entrance fee, all of which goes to the charity...the participants do not get sponsors or donations of their own). The women all receive a 'Stylesense Prize Pack' (which I assume will be full of Winner's coupons) and are competing for the $10,000 prize money, as well as the chance to "show what they can do in heels". The race will be shown on Breakfast Television, where the whole city can watch the participants look like idiots. Don't get me wrong, I'd have less of a problem with this if the charitable connection were more obvious. I have no problem with charity events that use exceptional tactics to get attention for their cause and raise money. I don't feel that this is the case here. The whole thing makes me uncomfortable.