Growth...or Regression?

5 years ago I saw this place peeking out from behind several other hideous buildings.
I found out that it was a love hotel decorated as though it were X-mas every day.
I thought it was one of the silliest things I had ever heard. What kind of weirdo wants to f%&k in such a tacky, wasteful place?
I thought "The Japanese are a very strange people that I will never understand."
Now I'm beginning to see the appeal. The problem is, I don't feel that I've changed that much. What's different? Do I take myself less seriously and therefore have a more playful and wondering attitude about everything?
Am I developing a fetish?
Are they just way ahead of me on the curve (as they are with many other things) or have I fallen behind?