
The charity (Look Good Feel Better) benefits minimally from the event (there is a minimum 15$ entrance fee, all of which goes to the charity...the participants do not get sponsors or donations of their own). The women all receive a 'Stylesense Prize Pack' (which I assume will be full of Winner's coupons) and are competing for the $10,000 prize money, as well as the chance to "show what they can do in heels". The race will be shown on Breakfast Television, where the whole city can watch the participants look like idiots. Don't get me wrong, I'd have less of a problem with this if the charitable connection were more obvious. I have no problem with charity events that use exceptional tactics to get attention for their cause and raise money. I don't feel that this is the case here. The whole thing makes me uncomfortable.